Where2.0 2007

The conference is over and before I'm heading out, here are some of my first, yet unrefined impressions:

- The Geoweb is here, with a broad range of services enabling the general public to annotate the earth and bring location into our everyday lives, now elevated by Google indexing kml, georss and other geo information on the web, basically becoming a geo-search engine.
- Mashups are maturing and are being taken serious, with all industry leaders offering their data via webservices and developing your own maps takes less code and hassle than before. New business models around mashups are appearing and are being embraced. Combining different information layers is constantly made easier for the semi-professional developer by offerings like Yahoo Pipes and Google's just released Mapplets application.
- 3D and virtual worlds are across the field being identified as the next step for the Geoweb, often replicating the real world, with different competing platforms, Google Earth and Microsoft's Virtual Earth chasing each other and Place9's just released RayGun, that goes the next step with avatars duplicating it's users real-world location via cell phone and gps tracking.
- Real-time location services on mobile phones are pushing forward, that are , with competing approaches (GPS vs.Wifi), like Loki, Where.com, Loopt, and cell carriers embracing or simply via twitter/twittervision
- Neogeography is maturing, with KML and GeoRSS now being acknolewdged standards by most organizations in the field
- Showing change over time with GIS data is getting big, e.g. Trulia Hindsight, GE,
- Mapping products become more user friendly, flashy and lightweight.

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