The Participatory Inaugural

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The Washington Post calls it the Participatory Inaugural... it provides an early example of how the techniques of an unusually interactive campaign may be marshaled not only on behalf of a political agenda but on be­half of changing American civic culture in the years ahead.

"You don't have to brave the crowds and commotion in order to participate in this celebration, because we've made this Inauguration open and accessible to communities across our nation," Obama says in the video. "Just text the word 'open' to 56333 for news, transportation updates, and ways you can participate."

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