Lifestyle Democracy

Recently I stumbled across Traci Fenton's article 7 Trends Making Businesses More Democratic and finally discovered a term to better describe a major influence on our work that I've been thinking about a lot: Lifestyle Democracy.

We vote for the next American Idol, buy goods after reading the pros and cons that others discussed, rate our top movies, pictures, podcasts and get recommendations on what to watch, read, listen to next.

It’s the rise of what I call “lifestyle democracy,” where everything from media to music, education to fashion is being democratized. The effect of this trend: With life becoming democratized employees will expect the same at work.

... and citizens from their governments.


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